Honeycomb

Honeycomb

I built a multi-million dollar business back in my 20's when it was taboo. What I did to be on fire and train my mind for big thinking + big money.

Taking you back in time to Turbo PK from 2012! Strap in!

Peta Kelly's avatar
Peta Kelly
Aug 05, 2026
∙ Paid

One of the main themes of this publication is getting into that sweet, honest, powerful rhythm where you feel on fire again.

Not on fire as in burning out, frantic, over-caffeinated fire— but the calm, excited, natural fire that comes from being on the same page as yourself and doing the work that brings you alive. The work that is the true signature of your soul.

Not the old work.
Not the ‘should’ work.
Not the copycat work.
The holy fire work.

I often think back to a time when I was so completely on fire, unstoppable, on a roll— locked in as the kids today would say.

It started in 2012, and this fire led me to building a 7 fig a year business back then when it was still a little taboo for a young person to do so.

That business went on to make 8 figures total but that’s not what I think about most when I think about being on fire.

I remember how it felt to be so locked in, so lit up, so excited, opportunities left right and centre, growing and expanding as a person fast— it was so much fun.

What it took though, was a lot of work— especially on my mind.

People hit me up often and ask me to talk about money more like I used to.

Truth is though If I were to talk about money now it would be a very different conversation- it would be more about what happens after you earn the money- investing, diversifying, decentralised assets, and how most all of my moves have been intuitive. This is such a quiet, private part of my life now that I haven’t ever felt called to make it ‘my thing’ publicly. Who knows, that may change.

There are so many teachers out there teaching about how to ‘earn’. So many. There are also some great teachers teaching about the above ^ too. I know two personally in Aus so if you want recommendations, comment on the post.

I believe that when you get really honest with yourself, start siding with yourself, resolve your internal conflicts, build capacity in your own body, and tap back into that pure innocent excitement that we ran on in 2013, that you will have a thriving financial life.

Which wormholes you want to go down after that, crypto etc, depends on your worldview.

But let’s get back to today!!

I want to give you a little slice into turbo PK energy from back in the day and yes, I’m going to share the most important things I did to:

a) be on fire

and

b) become the person who could earn good money. We’re gonna get specific.

So, let’s go!!!

Turbo 2013 PK mode incoming!!!

I used to write and talk about money all the time over a decade ago.

I was one of the few millennial voices back then bridging spirituality + money, and who advocated loudly for wealth being in the hands of good people.

It was niche back then. Taboo. Remember how weird it was to talk about money? Especially if you were a good person who cared.

I wrote about investing and circulating Vs spending and how to resolve all your inner conflict when it comes to money and who deserves it.

I taught people to write a reconciliation letter to money, to detail their most honest stories about it, to resolve the internal conflict between what they wanted and who they were.

I shared a lot of solid stuff— also a lot of innocently cringe stuff like ‘OMG I JUST HIT 7 FIGURES A YEARRRRRRRRR’ back in 2014 when it was very weird to do so. It was different days then you know guys? I stuck out like dogs balls.

It seems so vintage now looking back.

Before I could teach with any real spine about completely changing your financial life, and most importantly, your mind… I did it myself.

I wasn’t speaking just from ‘downloads’ or fantastical ideas…

I was speaking from my real, gritty, lived experience of changing the financial story for myself and my family— young.

I was speaking from my experience as the eldest daughter of a single mum of 4 — who made a promise as a child that one day I would retire my mum, pay off her mortgage and relieve her financially.

Growing up as the eldest daughter, I was privy to my mums financial stresses— much more so than my siblings were.

I knew when mum was worried that we were about to lose the house.

I was paying attention when we had to boil kettles on the stove to pour hot water into the bath cos the hot water had gone out.

I paid attention when mum sold cars so we could go on soccer trips and ended up with an old little tin square Daihatsu which resembled something from the Flintstones.

I paid attention when mum saved all year for Christmas, only to watch someone steal her shopping trolley full of Christmas food two days before Christmas.

I paid attention when she would somehow manage to get us everything we wanted for Christmas— the good shoes we always needed for our sports— a birthday party each every single year— and a really solid, love filled childhood.

I also paid attention when my mum, no matter how tight things were for us, gave to others.

She bought toys and food for the Salvation Army every year without fail. She gave to people (hugely with her time but also with food and money) in our community even when she was counting pennies herself and working 50 hour weeks.

I watched her struggle financially and I watched her give generously.

I promised myself I would not struggle financially, but that I would always give generously like she did.

I also promised myself that I would give myself the life I wanted— that I’d be able to travel the world and create a life where I could always be home with my kids.

I promised myself that I’d have a light filled home, a thermomix (this was 23 year old me speaking ok?), plentiful organic produce, and could buy new runners whenever I wanted.

I promised myself i would be able to give without flinching in any direction i wanted.

I decided this long before I became a mother and long before I met my husband.

Now, as a 38 year old woman I can look back and say with my whole chest that I kept those promises to myself.

I did in fact retire my mum from her 40 year career as a hard working high school English teacher.

I did in fact, pay off her growing mortgage so she could live her older years in peace, not worrying whether she’d lose her house.

I have flown her all around the world, business class, and given her experiences she only ever dreamed of.

I created a life where I could create whatever I wanted, no corners cut, no need for anyone to back me or edit me or tell me how it must be done.

I created a life where, regardless of who I married, I could be home with my children, travel with them, afford everything they needed and have organic groceries in my fridge.

I created a life, early on, that would ensure my kids would never need have to worry about me.

This mattered to me.

Financial independence mattered to me. I am the eldest daughter of a single mum of 4 I mean— how can it not?

It mattered to me that I could give to causes I cared about— like the documentary about Birth Time that I was the main donor for, indigenous causes, hungry children, homeless families…

I used to give 5 figures a year to my audience— splitting $250 gifts, $500 gifts and $1000 gifts to those who were either a) in a really tricky spot or b) were building something great and needed a little boost.

I invested in friends and families start up businesses privately (no equity).

This mattered to me. It mattered to me that I could help without flinching.

I am not going to be wanky and list out all the things I’ve done because that’s not what this post is about (and also I don’t prove my goodness on the internet anymore if I can help it)— we all know how much good you can do with money.

We all know that money is not the root of all evil— evil is.

But knowing that is not enough.

Why do so many people struggle to create it? Or keep it?

So many struggle to even TALK about it.

Why even now in this age where every man and their dog is teaching about money, do some people still find it’s the biggest thorn in their side?

Now as an established 38 year old woman, who has created, grown and invested AS WELL as made some mistakes too (oh I don’t forget those!)…. what do I remember about what it really took to become someone new financially, in a time where not many young people were? At least not where I was from.

In this post I’m going to share:

— The things I did every single day back then in 2012, that changed my mindset, expectation, identity and relationship with money… like, what I listened to on repeat in the CD PLAYER (YES!) of my car.

— What I did daily (never missed a day ever) back then to anchor my goals.

— My belief about ‘manifesting’ and the simple mechanisms God created for us to create in this life.

— The unconventional tactic one mentor used to help expand me financially.

— My famous question from 2014 that got 14,000 people honest about what they really wanted beyond their ‘goody goody’ goals.

— We go beyond fluffy language. I cant stand the word ‘abundance’ now after living through the 2014-2024 era sorry but I can’t.

— Most importantly you are going to feel the energy of turbo pk and how unwavering I was, and still am when it comes to the enormous creative potential God gave us.

Note NONE of this is financial advice.

This is for the purpose of taking you behind the scenes back then into what i did in the very early days of what i actually did WAY BACK IN THE DAY to become someone new at the age of 24, build to 7 figs a year before it was cool, build to 8 figs total, retire my mum, pay off her mortgage, give multiple 6 figures to others, fund many new ventures and causes, become a private/quite/intuitive/diverse investor….

Before I go on and get into the GOLD I wanna address the elephant that I know lurks in some people’s minds. I know guys, I know ;)

“But Peta, you married someone rich.”

Go here to upgrade and read it all + access all posts in full oxo

This post is for paid subscribers

Already a paid subscriber? Sign in
© 2026 Peta Kelly · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture